Time required: 1hr

1. Canva Design School

https://designschool.canva.com/

Check out courses such as:

1. https://designschool.canva.com/courses/graphic-design-basics
2. https://designschool.canva.com/courses/branding-design/

2. Check out this post by Hubspot:

https://blog.hubspot.com/marketing/design-tips-beginners

3. Check out this course by Coursera:

Graphic Design

Offered by California Institute of the Arts. Make Compelling Design. Learn and apply the principles of graphic design towards a ... Enroll for free.

Coursera

4. Experiement and build. Copy the best designs

Design has different concepts such as Design Thinking, UI, UX, and Graphic Design.

Check out individual pages here: https://veerdosi.notion.site/Design-69733d6da4114a278a016c1b28ecf47d

1. Check out this blog piece

https://blog.hubspot.com/marketing/design-tips-beginners

2. Check out this course by Figma:

Learn Design with Figma

Want to get started in design, but don’t know where to begin? These lessons and exercises will help you start designing immediately.

Figma

Time required: 40-50 minutes

1. Check out dribble for inspiration

Sign up for a free account and just lurk and look at designs

2. Sign up for this email Challenge

Daily UI Design Challenge, Inspiration, and Resources

Daily UI design challenge. Become a better designer in 100 days.

Daily UI Design Challenge, Inspiration, and Resources

3. Learn Figma:

Learn Design with Figma

Want to get started in design, but don’t know where to begin? These lessons and exercises will help you start designing immediately.

Figma

4. Check out this website on psychology and design growth.design

Time required: 10 hours

1. Check out this free course by Free Code Camp

freeCodeCamp.org

Learn to Code — For Free

freeCodeCamp.org

2. Next check out this vid to strengthen your basics:

Feel free to skip parts you already know.

3. Have a convo about applications of ML and how it can transform industries

Why do you want to learn to no code. Just set an initial goal to get started and you can always change goals later. It can be to build a solo project or a startup mvp or just about anything. This will help you choose the right no code tool stack to use.

2. Learn no-code tools

The simplest way to get started? Below is a list of essential tools to learn in whatever you are trying to build.

• Notion: The single most useful tool that will be used by you. Get started by experimenting with it and check out this page to learn about the various blocks present in Notion.
• Zapier or Integromat: Automation tools. Get started by checking out zapier academy here and Integromat here
• Carrd for creating simple one-pager simple websites for anything

Other tools to check out:

1. Airtable for setting custom databases and useful in building lots of stuff like directories and more using tools like softr.com and pory.io
2. Memberstack  for membership sites
3. Webflow for building powerful websites
4. Appgyver for building web apps and react native code using no code.

3. Build and Ship

This is an overall guide. For individual pages on specific languages/libraries check out https://veerdosi.notion.site/Coding-d96ca2e1b5bb47339f32ca430af62228

1. Free Code Camp

Visit freecodecamp.com and use it to learn HTML, CSS, JS, and Python. Along with tutorials on ML

2. Youtube

Check out free code camp's and edureka's youtube channel and find cool projects and technologies to learn for free in hands-on courses

Free Code Camp: https://www.youtube.com/channel/UC8butISFwT-Wl7EV0hUK0BQ

Edureka: https://www.youtube.com/user/edurekaIN

Bonus: Check out https://www.youtube.com/user/learncodeacademy

3. The Odin Project for JS

Visit theodinproject.com and check it out to learn the one and only JavaScript

4. For react:

5. Stack Overflow

Have questions or any problems with your code. The one and only destination to check out the worldwide coding community. Take some time to familiarize yourself with this. It will be your best friend in this journey

6. Experiment and build projects

A lot of people fall into the trap of just doing courses and nothing self-guided and by themselves. Experiment and try to build projects. Use stack over flow for help.

Total Time required: 2hrs 30 mins to 3 hrs.

1. Read this portion by Nat Eliason

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Pick Your Initial Focus

We can call these three phases Acquisition, Retention, and Conversion. To be a good specialist digital marketer, you need to be good at one subset of one of those areas. To be a good generalist digital marketer, you need to be good with at least one strategy from each of the three pieces of the funnel.

When starting out, focus on being a generalist. You won’t know what you’re most interested in yet, so building up a general digital marketing skill set will help you hone in on the areas that excite you most. You’ll also be more hireable since a digital marketer who can wear a few different hats is much more useful than one who only knows how to do Instagram ads.

Within Acquisition, you have:

• Search Engine Optimization
• Search Engine Marketing
• Advertising
• Social Media
• Affiliate Marketing
• Influencer Marketing
• Viral Marketing
• Publicity
• Communities
• Other Platforms

Within Retention, you have:

• Email Marketing
• Social Media
• Community Building
• Notifications
• Retargeting

And within Conversion, you have:

• Copywriting
• Landing Page Design
• Sales
• Email Marketing
• Retargeting

For getting started, you should pick one or two areas from each category to focus on, ideally within one of the typical “stacks” that you see from generalist digital marketers.

The Nat Stack

• Search Engine Optimization
• Other Communities
• Email Marketing
• Landing Page Design

The Ads Stack

• Search / Social Ads
• Retargeting
• Landing Page Design

The Community Stack

• Other Communities
• Social Media
• Community Building
• Email Marketing

The Pyramid Scheme

• Affiliate Marketing
• Email Marketing
• Landing Page Design

The Syndicator

• Other Platforms
• Email Marketing
• Landing Page Design

Build Your Sandbox

You need a place to practice digital marketing, it’s the only way you’ll learn. Too many people spend all of their time reading blogs and books without implementing or testing what they’re studying, and as a result, learn nothing. Don’t be one of those people!

The best way to practice is to have a sandbox to bring your research back to. A place to apply what you’re learning. The sandbox should have a few criteria:

1. Low-cost or free (aside from upstart equipment such as hosting)
2. Low-stakes, so you’re not afraid to fail or show your work
3. Public, so that you have to put your work out there in some manner

This gives you the freedom to test everything you’re learning without having to worry too much about the consequences of screwing up, while at the same time, getting you comfortable with putting your work out in the wild and being open to feedback.

As for what should your sandbox be, you have a few options. The easiest is to start a blog. That’s what this site was started as: a sandbox for learning content marketing, and it only became my full-time job on accident. A blog is a perfect sandbox for learning digital marketing since you can test almost all of the tactics on it, it’s low-cost, and you’ll improve your writing in the process.

If you do decide to go with a blog though, please, for all of our sakes, do not start a marketing blog. The Internet is littered with unhelpful marketing blogs by novice marketers. Starting one will be discouraging to you since it’ll be much harder to get traffic, and you’ll be writing about things you know nothing about, so please, don’t start a marketing blog.

Instead, write about something else you’re interested in. Some hobby you want to get better at, or some area of interest to you like psychology or history. Or write about current events. Or comedy. Whatever it is, just make it something you’re interested in and already know a bit about.

Obviously, your sandbox doesn’t have to be a blog, though. You could also start a lifestyle business, or find a local startup that will let you work on some of their marketing.

Initial Practice

At this point, you should have your sandbox in place, and have a few channels you want to focus on learning how to use to get traffic, retention, and conversions to your sandbox.

It should only take you an afternoon, and once you’re done, you’ll have a few things:

1. A framework for setting and testing goals as you’re practicing
2. A high-level understanding of the different areas of digital marketing
3. Examples and ideas for further reading and experiments to try

We’re going to slightly modify their approach, though. The Bullseye Framework is an excellent tool for finding certain channels to try for your product, but it’s also useful for running experiments within a certain channel. For now, you want to stay focused on your stack, so you can use the Bullseye Framework to run certain experiments within those skills.

For example, let’s say you want to use Instagram as an acquisition strategy. You would go research all of the ways you can grow your Instagram and drive traffic from it, put them on a spreadsheet, rank the different ideas, then for the three that seem the best opportunities, design a small inexpensive test with a specific goal that spans over a week or two. At the end, check back and see how you did relative to your goal.

You can get this spreadsheet in the free Learn Digital Marketing Bundle

This is just your initial test run, and since you’re just starting out, focus on your acquisition channel first. You can worry about conversion optimization later. Set up a basic email capture on your sandbox, then work on the way you want to get traffic to it.

Pick the one you’re interested in and start following it, continuing to record and track the experiments in your spreadsheet as you go.

Research and Iterate

Now that you’ve made it into the novice stage and started trying some initial experiments, it’s time to see what else you could be testing and experimenting with. The goal here is to keep expanding your understanding of the areas of marketing you want to get better at, and again, the only way to do that is to try to apply it yourself as you’re going.

Your process at this stage should be:

1. Run a few marketing experiments (usually for ~1-2 weeks)
2. If an experiment succeeds, turn it into a system and keep doing it
3. If one fails, find another one to run

That third step is where the research comes in. For each of the areas you’re trying to improve at, you want to find experiments you can run with that skill in order to get better at it. To find those experiments, look for case studies. Don’t read guides or listicles if you can help it; case studies will be more informative. You want to see specifically what worked for someone else, then turn that into your own experiment you can test.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

2. Watch this vid to learn content marketing:

Watch from 8:16 to 13:56

3. Watch this vid to learn marketing jargon:

Watch from 1:41

4. Watch another video by Natalia Kalinska

Watch from 2:01 to 15:50

5. Listen to this podcast:

Listen right here

Listen from 3:07 to 50:46

6. Now, take a break and have a convo on

Talk to your 3 smartest friends and discuss the following

1. Organic SEO and Backlinks
2. Building an engagement strategy

Bonus:

1. https://www.youtube.com/watch?v=rpwD50v0Ubo
2. https://www.youtube.com/watch?v=BkR7L41SroU

Wanna contribute?

Fill out this form and discuss in our discord

Total Time reqd: 30-40 mins

1. Read this portion on meta learning:

Make a table with three columns; concepts, facts, and procedures. Concepts are fundamentals or core theories, facts are truthful statements you need to remember and procedures are the actions you need to take to get better at the topic. Now, research all concepts, facts, and procedures about the topic and fill them into the table after organizing them top-to-bottom by the challenge to learn it, and the level of importance (to your personal goal)

What to learn

This is part where you need to find what content to consume— collect the best resources available on the topics, these may be explainer videos or best-selling books, etc. Roughly you can see where the resources overlap in the topics they teach, emphasize  those topics. And exclude learning the parts taught that aren't important to your personal goal.

This is a very good example of the 80/20 rule, spend 20% of the time prepping for learning to have 80% of the impact!

Practicing and iterating

No skill was ever learned by just understanding theories. Put what you've learned into practice! Do smaller version practices to understand where you stand. In some topics, you could dive completely into the final expected outcome but for most skills like programming you won't be able to build your extremely complicated app just yet— you have to start small.

Full post here

2. Watch the following video by Thomas Frank

Watch from 0:46 to 8:16

3. Watch another vid

Watch from 00:46 to 5:46

4. Listen to the following episode by the Meta Learn Podcast

Check it out here

Listen from 2:00 till 24:30

5. Discuss with three of your smartest friends:

1. Pareto Principle and the concept of metalearning
2. Leaping through the learning plateau

6. Other resources:

1. https://www.youtube.com/watch?v=Z2N5a7XZWg8
2. https://www.youtube.com/watch?v=hYOBd-UnRdk

Wanna contribute?

Fill out this form right here or discuss in our server

1. First, you need to understand X

Read three paragraphs about X. Think about Y.

Lorem Ipsum dolor sit amet

2. Now watch this 3 minute clip from a YouTube video by person A.

In it person A, talks about Y concept. keep Z in mind while watching the vid.

https://www.youtube.com/user/TEDtalksDirector

3. Now listen to X Person on Y Podcast

Listen from __:__

The Knowledge Project

4. Now take  break. Go have an interesting conversation about X

The big question here is X. A good place to start is Y. Discuss some of the following:

1. Do we agree with Topic 3?
2. Thoughts on topic 1?